Commercial/ Leisure projects
Creating Unique characters
by Design
Creating Unique characters by Design
Creating Unique characters by Design
Creating Unique characters by Design
Creating Unique characters by Design
Creating Unique characters by Design
Creating Unique characters by Design
Benetton showroom/office
Client: Benetton Group
Design competition
12,000 sqm, Tehran
Located on the corner of the main shopping avenue in Tehran, the spatial layout design of the building divides the rectangular corner block into three smaller and more dynamic triangular blocks. This way the building promotes new spatial integration with the city and its pedestrian movement. The main circulation cutting into the block creates the ‘Bazaar’ walk space in the city block as well as provides more merchandise display areas and brings more footfalls into the shop space. The Bazaar space can also be used as catwalk space in fashion showevents. Adjustable colour louvres provide extra climate control in Tehran’s extreme seasons and become the building’s fashion statements in different seasons and collections. The building contains two floors of Benetton shop, five floors of office space, roof gardens for offices and a penthouse. 52 parking spaces are available on four underground levels.