Commercial/ Leisure projects
Creating Unique characters
by Design
The Book Club
Client:The Book Club franchise
Retail spaces 1, 2 and 3: 155k GBP, Completed
(RIBA Stages A-L)
400 sqm, Bangkok
Creating Unique characters by Design
Creating Unique characters by Design
Creating Unique characters by Design
Creating Unique characters by Design
Creating Unique characters by Design
Creating Unique characters by Design
Create identity of a new bookshop franchise to distinguish it from competitors. Located in three busy shopping malls, design includes the franchise logo font design and features unique shelving solutions to maximise shelving space and for ease of shopper navigation in the shops. Attracting a young, fashion conscious readership, design used lightweight materials that were easily assembled and disassembled when the franchise moved location. Awarded ‘Best design & Best selling’ prizes byThe Publishers and Book SellersAssociation ofThailand.
Project cost calculated in Thai Baht according to local market cost models converted into GBP.