Create identity of a new bookshop franchise to distinguish it from competitors. Located in three busy shopping malls, design includes the franchise logo font design and features unique shelving solutions to maximise shelving space and for ease of shopper navigation in the shops. Attracting a young, fashion conscious readership, design used lightweight materials that were easily assembled and disassembled when the franchise moved location. Awarded ‘Best design & Best selling’ prizes byThe Publishers and Book SellersAssociation ofThailand.

​

Project cost calculated in Thai Baht according to local market cost models converted into GBP.