Located in a highly visible space within a large shopping complex, the pavilion can be seen from above as well as all sides.The pavilion stands out from the crowded background through the use of IBM brand images that form the facades and roof of the pavilion. ‘Think’ IBM promotes the concept of the technology and strengthens consumer ideas about the brand. The pavilion was designed to ‘Think’ by being responsive to the busy environment with its interactive ‘IBM’ LED facades that reflect sound and movement in its immediate environment. The pavilion was built by integrating the IBM logo into the pavilion architecture including points of sale and merchandise display furniture.

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Project cost calculated in Thai Baht according to local market cost models converted into GBP.